Inbound for my business
The Founder's LinkedIn ChallengePost like a founder,
Post like a founder,
not an influencer
A 4-week challenge for entrepreneurs who know LinkedIn matters but never post. Build your content pillars, post consistently, and turn it into pipeline, not vanity metrics.
Starts Sep 24 · Live kickoff
Join the challenge
$50 for members · $100 non-members
Live kickoffPost 2x a week with weekly promptsAccountability groupFeatured in and speaking at
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Meet Your Coach
Learn from a founder who built her presence while building a company
Anaís Cisneros, founder and CEO of Amela. She built her LinkedIn presence (15k followers) as a founder, not as an influencer chasing reach. Most LinkedIn coaches sell personal branding because that is their business. Hers is helping entrepreneurs grow.
What showing up brought her:
- Inbound for the business and credibility in her space
- Investor introductions and speaking invitations at respected companies
- Media coverage in Forbes, Telemundo and Deutsche Welle
This challenge is the exact system she uses.
What showing up on LinkedIn actually got me
as a founder, not an influencer
Credibility in my space
Introductions to investors
Speaking invitations at reputable companies
Media coverage
Built as a founder with a company to run. This is the presence I teach you to build, the kind that brings business, not just followers.
Why this isn't another personal-brand course
Every LinkedIn course out there is taught by someone whose actual business is personal branding. Their goal is to turn you into a content creator. I'm a founder. I built my audience while building a company, and I know posting has to earn its place against everything else on your plate. This is content for entrepreneurs who have a business to run, not for people who want to go viral.
Creator playbook vs Founder playbook
Creator playbook
- Post for reach
- Optimize for virality
- Followers as the goal
Founder playbook
- Post consistently with a clear strategy
- Reach the people who actually matter to your business
- Pipeline as the goal
Reach only counts if it's the right people. Otherwise it's a vanity metric that never touches your business.
This challenge is for you, if…
You're building a company and want LinkedIn to bring customers, investors and partners, not just likes
You know LinkedIn matters for your business but you post maybe twice a year
Every time you sit down to post you freeze, because you don't want to sound like an influencer
You've saved a hundred content ideas and executed none
Your profile still reads like a CV, not a founder building something
You need a deadline and people watching, or it won't happen
What you'll achieve
A LinkedIn profile that reads like a founder, not a résumé
Your content pillars: the lanes you post in, so you never stare at a blank page
A twice-a-week posting rhythm you can actually sustain
~8 posts published in 4 weeks, the start of a real habit
How to use AI to draft and post fast, so twice a week is realistic
We teach you how to…
Join the challenge- 01Find the balance between building your company and showing up online (founder, not influencer)
- 02Turn your profile into an asset that brings inbound
- 03Define your content pillars so posting is never a blank-page problem
- 04Post consistently twice a week without it eating your week
- 05Use AI to draft and post fast (shown live)
How the program works
Week 1 · Sep 24
Live class: get the full system
Founder-not-influencer framing, profile makeover, define your content pillars, and how to use AI to post fast.
Weeks 2 to 3
The habit engine
Twice-weekly prompts in the group. You post 2x a week, share in the group, and get peer support. No calls, just reps.
Week 4 · Oct 15
Live wrap
Celebrate the habit you built and where to take it next.
It's an accountability challenge. Join with a peer and keep each other posting.
Pricing
4-week sprint
Non-members
Open to any founder
$100 USD
Early bird $75 · until Sep 17
- Live kickoff class on Sep 24 (framing, profile makeover, content pillars)
- Weekly prompt for 3 accountability weeks
- Private WhatsApp group with peer support
- Live wrap session on Oct 15
- Tools demo to draft posts in minutes
4-week sprintBest value
Members
Half price inside Amela
$50 USD
Or join membership and pay $50
- Everything in the non-member ticket
- Half price entry ($50 instead of $100)
- Year-round Amela community and events
- Access to the rest of Amela's founder ecosystem
- Priority spot as cohort places fill
Amela Membership
A better deal inside membership
The challenge is half price for members, and membership gets you the community, events, and the rest of Amela's founder ecosystem year-round. If you're paying $100 as a non-member, joining is the better math.
FAQ's
Find answers to your questions.