From Idea to Revenue
A 4-session cohort for early-stage founders. Define your ideal customer, build your go-to-market engine, and learn to sell — so you can close your first (or next) paying customers without waiting to hire a sales team.
This cohort has started. You can buy the full recordings and start today, or reserve your spot in the next live cohort — dates to be announced.
Get the Cohort RecordingsAll 4 sessions of 90 minutes · Workbooks, templates & recordings includedYou didn't start a company to become a salesperson. But without revenue, there is no company.
Everyone is our customer
When you sell to everyone, you convert no one. Vague targeting means wasted outreach, weak messaging, and pipelines full of people who will never buy.
Posting and praying is not a strategy.
Random LinkedIn posts, a launch tweet, a few cold emails. Activity without a system produces spikes, not revenue. You need a repeatable engine.
I'll hire a salesperson to do it
No one can sell your product before you can. Investors know it, and every successful company proves it: founder-led sales is how you find product-market fit.
The good news: selling is not a personality trait. It's a skill — and you can build it in weeks, not years.
Not theory. Four working assets you'll use the day after each session.
Every session ends with a completed, founder-ready deliverable built for your business, using the included workbooks and templates.
ICP Architecture Map
A precise map of who actually buys, why they buy, and the messaging that makes them say "that's exactly my problem."
Sales Playbook Draft
Your positioning, founder story, messaging frameworks, and discovery conversation structure in one working document.
Pipeline Tracker
A lightweight founder pipeline with qualification stages, outbound cadence, and forecasting you can run yourself.
90-Day GTM Strategy
Your complete go-to-market roadmap with the AI tooling and workflows to execute it as a lean team.
Four live sessions. One revenue engine.
Click a session to explore it · Recordings of this cohort available now · Next live cohort dates to be announced · 90 minutes each at 10am MX / 6pm CET
Who Are You Actually Selling To?
What You'll Cover
Learn from someone who has scaled companies at every stage.
Angeley Mullins is the Founder & CEO of Aetheris Ventures. Her career spans revenue and growth leadership at Amazon, Intuit, and GoDaddy, scaling international teams across the US and Europe — and this is the playbook she's used with hundreds of founders, condensed into four live sessions.
Pre-Seed to IPO
raised
achieved
advised
Built for founders at a specific stage.
This is for you if…
- You're a pre-seed to seed founder with a product (or MVP) ready to sell
- You're doing founder-led sales — or know you need to start
- You want a repeatable system, not one-off growth hacks
- You'll show up live, do the work, and apply it the same week
This is not for you if…
- You're still at the napkin-idea stage with nothing to sell yet
- You're looking for passive video content to watch "someday"
- You expect results without doing outreach yourself
Start Today, or Join the Next Live Cohort
This cohort has already kicked off. Buy the recordings and start right away, or reserve your spot in the next live cohort — dates to be announced.
Cohort Recordings
- Full recordings of all 4 sessions
- Implementation templates & frameworks
- Founder exercises (ICP, messaging, pipeline)
- GTM frameworks & playbooks
- Watch at your own pace, lifetime access
Standard
- Seat in the next live cohort (dates TBA)
- Recordings of this cohort while you wait
- 4 live operator-led sessions
- Implementation templates & frameworks
- Founder exercises (ICP, messaging, pipeline)
- Private founder cohort access
Team Pack
- Everything in Standard, per teammate
- Collaborative implementation across the team
- Aligned GTM systems and shared playbook
- Built for co-founders & early GTM hires
- One operating system, executed together
Everything else you're wondering
Can I still join? When is the next cohort?
This cohort has already kicked off, so live seats are closed. You can buy the full recordings of this cohort and start today with all the workbooks, templates and frameworks. If you’d rather learn live, you can reserve your spot in the next live cohort now — dates are to be announced, and you get access to this cohort’s recordings in the meantime.
I hate selling. Will this actually work for me?
That's exactly who this program was designed for. Most founders don't come from a sales background, and the "pushy salesperson" model isn't what we teach. You'll learn a consultative, founder-authentic approach: understanding your customer's problem deeply and helping them solve it. Session 3 even covers founder outbound that doesn't feel cringe — because it shouldn't.
Should I choose Standard or Team Pack?
Standard is built for solo founders implementing the playbook themselves. Team Pack is for co-founders and early GTM hires joining together — everyone gets the full program, and you build one aligned GTM system as a team instead of translating it secondhand later. If two or more of you will touch revenue, Team Pack pays for itself in alignment alone.
What if I can't attend a session live?
Every session is recorded and you get lifetime access. That said, the live sessions are where you get direct feedback on your specific ICP, messaging, and deals — so we recommend protecting the time. Sessions are 90 minutes each; next live cohort dates are to be announced.
How much time does this take outside the sessions?
Plan for 1 to 2 hours per week to apply the workbook exercises to your business. The work you do between sessions becomes your actual GTM and sales assets — so it's not homework, it's building your company.
Is this relevant for B2C, or only B2B?
The ICP and GTM frameworks apply to both. The founder-led sales sessions are most powerful for B2B and high-touch B2C products, where direct conversations drive early revenue. If you're unsure whether your model fits, reach out before enrolling and we'll tell you honestly.
Can I expense this or split payment?
Yes — you'll receive a proper invoice for your company. If you need a payment plan, just reach out and we'll set it up.
What makes this different from free YouTube content?
Free content gives you information. This program gives you implementation: live feedback on your actual ICP and messaging from an operator who has scaled 8 companies from Pre-Seed to IPO, plus a cohort of founders holding you accountable. You finish with four completed assets, not a watch-later playlist.
Twelve months from now, you'll wish you had started selling today.
Start now with the full recordings of this cohort, or reserve your spot in the next live cohort of From Idea to Revenue — dates to be announced.
Get the Cohort RecordingsOr reserve a seat in the next live cohort with Angeley Mullins — dates to be announced