From Idea to Revenue
A 4-session cohort for early-stage founders. Define your ideal customer, build your go-to-market engine, and learn to sell, so you can close your first (or next) paying customers without waiting to hire a sales team.
Pay now and start today. Get instant access to the recordings and join us in the next live cohort, dates to be announced.
Reserve your spotAll 4 sessions of 90 minutes · Workbooks, templates & recordings includedYou didn't start a company to become a salesperson. But without revenue, there is no company.
Everyone is our customer
When you sell to everyone, you convert no one. Vague targeting means wasted outreach, weak messaging, and pipelines full of people who will never buy.
Posting and praying is not a strategy.
Random LinkedIn posts, a launch tweet, a few cold emails. Activity without a system produces spikes, not revenue. You need a repeatable engine.
I'll hire a salesperson to do it
No one can sell your product before you can. Investors know it, and every successful company proves it: founder-led sales is how you find product-market fit.
The good news: selling is not a personality trait. It's a skill, and you can build it in weeks, not years.
Not theory. Four working assets you'll use the day after each session.
Every session ends with a completed, founder-ready deliverable built for your business, using the included workbooks and templates.
ICP Architecture Map
A precise map of who actually buys, why they buy, and the messaging that makes them say "that's exactly my problem."
Sales Playbook Draft
Your positioning, founder story, messaging frameworks, and discovery conversation structure in one working document.
Pipeline Tracker
A lightweight founder pipeline with qualification stages, outbound cadence, and forecasting you can run yourself.
90-Day GTM Strategy
Your complete go-to-market roadmap with the AI tooling and workflows to execute it as a lean team.
Four recorded sessions. One revenue engine.
Recordings available now
Who Are You Actually Selling To?
What You'll Cover
Learn from someone who has scaled companies at every stage.
Angeley Mullins is the Founder & CEO of Aetheris Ventures. Her career spans revenue and growth leadership at Amazon, Intuit, and GoDaddy, scaling international teams across the US and Europe, and this is the playbook she's used with hundreds of founders, condensed into four live sessions.
Pre-Seed to IPO
raised
achieved
advised
Built for founders at a specific stage.
This is for you if…
- You're a pre-seed to seed founder with a product (or MVP) ready to sell
- You're doing founder-led sales, or know you need to start
- You want a repeatable system, not one-off growth hacks
- You'll show up live, do the work, and apply it the same week
This is not for you if…
- You're still at the napkin-idea stage with nothing to sell yet
- You're looking for passive video content to watch "someday"
- You expect results without doing outreach yourself
Reserve your seat
Pay now for instant access to the recordings and join us in the next live cohort. Dates to be announced.
Standard
Full bootcamp access
- Instant access to all 4 session recordings
- A seat in the next live cohort (dates to be announced)
- 4 live operator-led sessions
- Implementation templates & frameworks
- Founder exercises (ICP, messaging, pipeline)
- Private founder cohort access
Amela Members
$50 off for Amela members
- Instant access to all 4 session recordings
- A seat in the next live cohort (dates to be announced)
- 4 live operator-led sessions
- Implementation templates & frameworks
- Founder exercises (ICP, messaging, pipeline)
- Private founder cohort access
A Better Price, and a Bigger Ecosystem Behind You
Amela members get $50 USD off this course.
Amela is a global membership for founders and aspiring founders who want to build with clarity, support, and real momentum, without having to do it alone.
As an Amela member, you get:
- Specialized mentorship tailored to your stage (idea, MVP, or early traction)
- Masterclasses with top operators, investors, and builders across tech, product, growth, and fundraising
- A global network of women entrepreneurs across Europe & Latin America to learn from, collaborate with, and grow alongside
Member Pricing
Exclusive discount for Amela members
Regular price for non-members: $500 USD.
Apply to the Amela MembershipGet the course discount and join a global community of founders shipping real revenue.
If you're going to keep building beyond this cohort, the membership pays for itself fast, and gives you the operator network you'll need at the next stage.
Everything else you're wondering
Can I still join? When is the next cohort?
Yes. Pay now to get instant access to this cohort's recordings, workbooks, templates and frameworks, and a seat in the next live cohort. Next live cohort dates are to be announced.
I hate selling. Will this actually work for me?
That's exactly who this program was designed for. Most founders don't come from a sales background, and the "pushy salesperson" model isn't what we teach. You'll learn a consultative, founder-authentic approach: understanding your customer's problem deeply and helping them solve it. Session 3 even covers founder outbound that doesn't feel cringe, because it shouldn't.
What is the price for Amela members?
Standard access is $500 USD. Amela members pay $450 USD, a $50 discount. Both include instant access to the recordings and a seat in the next live cohort.
What if I can't attend a session live?
Every session is recorded and you get lifetime access. That said, the live sessions are where you get direct feedback on your specific ICP, messaging, and deals, so we recommend protecting the time. Sessions are 90 minutes each; next live cohort dates are to be announced.
How much time does this take outside the sessions?
Plan for 1 to 2 hours per week to apply the workbook exercises to your business. The work you do between sessions becomes your actual GTM and sales assets, so it's not homework, it's building your company.
Is this relevant for B2C, or only B2B?
The ICP and GTM frameworks apply to both. The founder-led sales sessions are most powerful for B2B and high-touch B2C products, where direct conversations drive early revenue. If you're unsure whether your model fits, reach out before enrolling and we'll tell you honestly.
Can I expense this or split payment?
Yes, you'll receive a proper invoice for your company. If you need a payment plan, just reach out and we'll set it up.
What makes this different from free YouTube content?
Free content gives you information. This program gives you implementation: live feedback on your actual ICP and messaging from an operator who has scaled 8 companies from Pre-Seed to IPO, plus a cohort of founders holding you accountable. You finish with four completed assets, not a watch-later playlist.
Twelve months from now, you'll wish you had started selling today.
Get instant access to the recordings and a seat in the next live cohort of From Idea to Revenue, dates to be announced.
Reserve your spotRecordings now · Next live cohort with Angeley Mullins, dates to be announced